Ramadan

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Ramadan is the third occasion celebrated after “Christmas and Easter” in Britain

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In London, during the holy month of Ramadan, workers in Islamic-themed stores do not stop working. These stores, spread across five regions in England as a whole, sell everything from clothes, to halal food and sweets, and even carpets and perfumes. Faisal Bahyat, manager of one of the stores, pointed out that the month of Ramadan for these stores is the largest commercial season, as well as the period before the Hajj season, and he says: “At this time of the year the store is more crowded than the rest of the months, so we actually gain in this month.” What the store sells this month does not depend on dates and food, but even the Qur’an, prayer rugs, clothes and gifts. The focus on the month of Ramadan as a shopping month was not limited to Islamic shops. One of the chocolate shops in the capital, London, designed a new assortment of chocolates to celebrate this month, the idea of ​​choosing a piece of chocolate for every day of Ramadan. The idea was designed in the United Arab Emirates and proved successful. The company decided to transfer it to Britain. Solmaz Akbari, the store’s manager, indicated that the idea of ​​designing the Ramadan calendar is based on the fact that the fasting person can enjoy eating a piece of chocolate every day after breakfast. She adds: "It is a unique idea that has been popular among people in the Middle East, so we decided to transfer it to London, so that our customers here can enjoy it." More news about Ramadan on Euronews Arabic: Why do Muslims disagree on determining the first day of Ramadan, the month of fasting and worship? The Canadian Prime Minister congratulates Muslims on the occasion of Ramadan According to the report prepared by the Islamic goods consulting firm Ogilvy Noor, Ramadan is the third most celebrated occasion in Britain, after Christmas and Easter, and the economic value of transactions in the month of Ramadan is estimated at about 200 million pounds sterling. However, 62% of those surveyed expressed their dissatisfaction with the performance of retail stores, and according to Shelina Jan Muhammad, the company’s president, “It seems that people have not yet understood the major shift in the presence of Ramadan among the important occasions in Britain.” She adds: “We are trying to clarify the extent of its importance to people, as this month ranks third after Easter and Christmas, so we seek to attract companies to deal with this fact, so that they can exploit the month as an economic value.” She adds: "Some fear that Ramadan will turn into a commercial month, and that we will lose its meaning, but they should know that this month is deeply rooted in us, so its sanctity will not change. Companies are also afraid of being accused of this idea, so they are staying away from it."

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